My lens
Where leadership, community, and strategy come into focus.
Welcome to My Lens, a collection of insights shaped by two decades in credit union leadership, marketing, and community engagement. This is where I explore the ideas, strategies, and human moments that drive meaningful impact in business and in the communities we serve.
From brand building and business development to storytelling and people-first leadership, these posts reflect not just what I have learned but how I see the future of community-focused growth.
Whether you are a fellow leader, marketing thinker, or community advocate, I hope these perspectives leave you inspired, informed, and ready to build something that matters.
If Everyone Is a Marketer, Then No One Is a Marketer
Marketing works best when everyone contributes, but it takes clear strategy and leadership to turn all those ideas into real results.
A Thoughtful Pause for Leaders
It’s still dark outside, and my coffee is hot. For a few quiet moments, the world pauses and I can just breathe. Leadership does not always slow down, even as the year winds toward its end. That is why the small moments matter. Noticing a win, taking a breath, or choosing one thing to focus on can make all the difference, even on the busiest mornings.
How Small Acts Create Stronger Communities
Communities are not built overnight. They grow through small, intentional acts such as smiles, check-ins, and moments of genuine connection. Every simple gesture has the power to create trust, belonging, and a ripple effect of positivity. The question is how will you show up today?
Why Right Now Is the Best Time To Set Your 2026 Goals
Most people wait until January to set goals, but the last few weeks of the year are the perfect time to reflect, take action, and start 2026 strong. Let’s make it happen.
Mergers Happen, Employees Matter: Navigating Career Impact in Credit Unions
Credit union mergers are often celebrated for growth and efficiency, but employees are rarely part of the conversation. Overlapping roles, shifting priorities, and unclear career paths can leave staff uncertain about their future. Understanding these challenges is key for both leaders and employees to navigate mergers successfully and maintain a strong, engaged workforce.
Happy Thanksgiving 2025
From warm coffee to unexpected kindness, I’m taking a moment to appreciate the simple joys of this season.
In All Honesty: Growing with Intention, Leading with Heart
More often than not, I find myself thinking about the journey that brought me to where I am today, the people I’ve met, and the lessons I’ve learned along the way. Over two decades in the credit union world have taught me that leadership is not just about titles or responsibilities. It’s about connecting, supporting, and creating experiences that make a difference.
I’m proud of the path I’ve taken, and I’m excited to keep growing with intention and leading with heart.
The Heart of Engagement: Why Employees Thrive When They Feel Seen
Employee engagement isn’t about perks or programs. It’s about people feeling valued, understood, and connected to their work. When employees see the purpose behind what they do, they show up with energy, pride, and intention. In this post, I share practical ways leaders can build stronger teams and create a culture where everyone thrives.
Leadership & Growth Lessons from a Decade in Credit Union Marketing and Community Engagement
Over 20 years in credit unions, including 10 in marketing and community engagement, I have learned that clarity, long-term thinking, relationships, and adaptability are key to success.
From Backstage to Center Stage: How to Grow and Guide the Leaders of Tomorrow
The stage is set, the curtain is down, and growth is waiting. Leadership happens when you take responsibility, learn, and prepare others to shine. My newest post explores how to mentor future leaders and what aspiring leaders can do to stand tall.
Building Something That’s Yours
Building something that is truly yours takes intention, patience, and reflection. In this post, I share my journey of creating a personal brand, cultivating growth, and making an impact beyond job titles.
When Leadership Changes Everything: Lessons in Respect, Career Clarity, and Growth
Leadership transitions can reshape organizations overnight. From shifting priorities to changing team dynamics, these moments can feel uncertain, but they also hold powerful lessons. In this post, I explore what matters most during times of change: respect, fairness, integrity, and knowing when to evolve. Because while leadership changes, strong values should not.
Rooted in Strategy: How My Love of Gardens Shapes My Approach to Marketing
Strategy grows best when it’s nurtured. Lessons from the garden, applied to marketing.
My Lens: Leadership, Community, and the Stories That Shape Us
A career shaped by leadership, community, and storytelling has given me a lens rooted in people-first strategy. This is a space for reflections, lessons, and ideas worth sharing.
Let’s connect
I’d love to hear from you. Whether it’s sharing ideas, collaborating, or connecting over credit union leadership and storytelling.