There’s something magical about this moment in the year. The calendar slows down, the pressure eases, and everything feels full of possibility. This year reminded me that when things feel aligned, they really do move faster.

I’m stepping into the new year with more ease, more laughter, more trust in timing, and yes, more joy. Here’s to good energy, alignment, and all the amazing things the new year has in store.

Most growth strategies do not fail because they lack vision. They fail because the translation breaks down.

What starts as clear intent in the boardroom often stalls in the middle of the organization, where priorities collide, capacity is assumed, and managers are asked to carry strategy, execution, and people leadership all at once.

Growth does not fail because people fall short. It fails when strategy is not built to travel.

For years, I shaped marketing strategy from boardrooms and executive offices. The ideas were smart and the data supported them. But stepping back into the branch made something clear. Distance changes how we define what works. Being close to the work sharpens vision in ways no dashboard ever can.

Leadership and marketing are constantly evolving, and data is at the center of that change. When used strategically, analytics turns insight into action, drives smarter decisions, and delivers measurable results. By combining data with AI, leaders can optimize campaigns, uncover patterns faster, and anticipate trends, turning strategy into real impact.

Christmas is a reminder to pause, appreciate where we are, and trust our own timing. Today is about gratitude, calm confidence, and making space for what comes next.

Artificial intelligence is everywhere in marketing conversations right now, and for many credit union leaders, it brings both curiosity and concern. The question is not whether AI belongs in marketing, but how to use it without losing what makes credit unions different.

AI can help marketers work smarter through better insights, personalization, and efficiency. But trust, empathy, and community understanding cannot be automated. As we look toward 2026, the credit unions that succeed will be the ones that use AI to support human judgment, not replace it.

I grew up watching my grandparents manage their finances at a credit union they trusted. It was never just about money. It was about trust, language, and feeling understood. My grandmother moved to New York City by herself without speaking the language, yet she kept her relationship with her credit union back home because it felt safe and familiar.

As we move toward 2026, bilingual and culturally relevant marketing is no longer optional for credit unions. Translation alone does not build trust. Understanding does.

Sometimes the reset we need isn’t a trip or a big change. Yesterday, Ray and I explored Jacksonville like tourists in our own city and it reminded me that even a small pause right where you are can bring clarity, joy, and perspective.

Ever thought about A/B testing your career?

Marketers run experiments to see what works. You can do the same with your professional life. Take on a new project, explore a side gig, or try a short-term assignment. Pay attention to what energizes you, what drains you, and what skills you want to grow.

Careers are not linear. They are experiments. Test, measure, iterate, and move with confidence.

Employee loyalty is more than tenure. It is built on relationships, routines, and showing up with integrity.

After 14 years at my credit union, leaving for what I thought was a dream job brought grief and unexpected challenges. Leaving does not erase dedication or care. It simply means the path has shifted.

This is a story about loyalty, growth, and choosing to honor your journey.

2026 is almost here and it feels full of energy and possibility. The Year of the Horse invites us to move forward with confidence, stay curious, and embrace new ideas. It is a year to trust ourselves, take intentional steps, and create moments that bring real joy.

Experience isn’t just what you’ve done. It’s how it shapes the way you see, think, and lead. Living in different worlds from hands-on operations to big-picture strategy gives you a perspective most people don’t get. That broader view becomes a secret superpower, helping you spot opportunities, understand decisions, and create meaningful results wherever you go.

Marketing works best when everyone contributes, but it takes clear strategy and leadership to turn all those ideas into real results.

It’s still dark outside, and my coffee is hot. For a few quiet moments, the world pauses and I can just breathe. Leadership does not always slow down, even as the year winds toward its end. That is why the small moments matter. Noticing a win, taking a breath, or choosing one thing to focus on can make all the difference, even on the busiest mornings.

Communities are not built overnight. They grow through small, intentional acts such as smiles, check-ins, and moments of genuine connection. Every simple gesture has the power to create trust, belonging, and a ripple effect of positivity. The question is how will you show up today?

Most people wait until January to set goals, but the last few weeks of the year are the perfect time to reflect, take action, and start 2026 strong. Let’s make it happen.

Credit union mergers are often celebrated for growth and efficiency, but employees are rarely part of the conversation. Overlapping roles, shifting priorities, and unclear career paths can leave staff uncertain about their future. Understanding these challenges is key for both leaders and employees to navigate mergers successfully and maintain a strong, engaged workforce.

From warm coffee to unexpected kindness, I’m taking a moment to appreciate the simple joys of this season.

More often than not, I find myself thinking about the journey that brought me to where I am today, the people I’ve met, and the lessons I’ve learned along the way. Over two decades in the credit union world have taught me that leadership is not just about titles or responsibilities. It’s about connecting, supporting, and creating experiences that make a difference.

I’m proud of the path I’ve taken, and I’m excited to keep growing with intention and leading with heart.

Employee engagement isn’t about perks or programs. It’s about people feeling valued, understood, and connected to their work. When employees see the purpose behind what they do, they show up with energy, pride, and intention. In this post, I share practical ways leaders can build stronger teams and create a culture where everyone thrives.