My journey
Hi! My name is Christian.
I am a Strategic Marketing Leader with over 20 years in financial institutions, including the last decade focused on marketing, member engagement, and community impact. My work centers on creating marketing experiences that educate, empower, and help people feel confident and informed about their finances.
My background blends hands on execution with strategic leadership. I have led initiatives across digital content, social media, branding, and email marketing, always with a focus on driving measurable results and meaningful engagement.
Building strong community relationships has been a consistent thread throughout my career. I have partnered closely with internal teams and external stakeholders to shape strategy, strengthen brand presence, and connect organizations with the communities they serve.
Over the years, I have held roles including Branch Manager, Vice President of Marketing, and Marketing and Business Development Manager. Each role has shaped my approach to leadership, strategy, and results driven marketing.
Professional Experience
Core Skills & Technology
Brand Strategy, Digital Marketing, Community Engagement, Financial Education, Project Management, Grant Management, Vendor Relations, Copywriting, Campaign Analytics, Adobe Creative Cloud, Canva, Google Ads, Meta Business Suite, Constant Contact.
Professional Experience
Branch Manager | Coastline Federal Credit Union | Jacksonville, FL | July 2025 – Present
Lead branch performance through a blended leadership and marketing approach while overseeing daily operations, compliance, and member service.
Design and execute localized marketing and business development initiatives to grow brand visibility, memberships, and community presence.
Build partnerships with local organizations and businesses to generate referrals and deepen community relationships.
Alive Credit Union | Jacksonville, FL | 2011 – 2025
Vice President of Marketing | Marketing & Business Development Manager | Branch Manager | Member Services Specialist
Advanced from frontline member service to executive leadership through progressive roles of increasing responsibility.
Led branding, marketing strategy, community engagement, and business development for a $285M credit union serving 20K+ members.
Built and scaled the marketing and business development function from branch-level operations to enterprise-wide strategy.
Directed digital marketing, communications, sponsorships, vendor partnerships, and cross-functional initiatives.
Secured over $325,000 in federal grants to expand financial education and outreach to underserved communities.
Developed and launched an in-house financial education and community engagement program.
Navy Federal Credit Union | Washington, DC | 2005 – 2009
Marketing & Investment Services Coordinator | Member Service Representative
Progressed from frontline service into a marketing and investment support role within Navy Federal Financial Group.
Supported financial advisors through marketing initiatives, seminars, and lead-generation campaigns.
Delivered high-volume member service while maintaining strict compliance and internal controls.
Community Involvement
Board Director, The League of Credit Unions & Affiliates, NE Florida Chapter | 2024 – Present
Cabinet Member, American Lung Association of Northeast Florida | 2018 – 2021
Why fit in when you were born to stand out?
- Dr. Seuss
Let’s connect
Feel free to reach out if you’d like to connect or continue the conversation.