My journey

Man smiling and sitting in a white office chair, wearing a black t-shirt and a black watch, with three framed pictures of stuffed animals on a green wall behind him.

Hi! My name is Christian.

I’m a Strategic Marketing Leader with 20+ years in financial institutions, and the last decade focused on marketing, member engagement, and community impact. I create campaigns that educate, empower, and connect, helping people feel confident and informed about their finances.

My work blends hands-on execution with strategic guidance. From website content and social media to branding and email campaigns, I deliver marketing experiences that drive measurable results.

Building strong community relationships is at the heart of what I do. Whether leading teams, shaping strategy, or consulting on results-driven projects, I help organizations connect with their audiences in meaningful ways.

Over the years, I have held roles including Branch Manager, Vice President of Marketing, Marketing and Business Development Manager, and Freelance Strategic Marketing Leader, each shaping my approach to strategy, leadership, and results-driven marketing.

Professional Experience

  • Strategic Marketing Leader

    March 2025 - Present

    Craft website and landing-page content that elevates brand voice.

    Produce social media content that boosts visibility and engagement.

    Build targeted email campaigns that improve performance metrics.

    Refresh branding and messaging for consistency and impact.

    Advise clients on positioning, storytelling, and ROI-focused strategy.

  • Branch Manager at Coastline Federal Credit Union

    July 2025 - Present

    Drive branch growth through a blended leadership and marketing strategy. While overseeing daily operations, compliance, and member service standards, I prioritize creative outreach and brand positioning to elevate performance.

    Lead and develop branch staff with clear performance expectations that align to sales and growth objectives.

    Design and execute localized marketing and business development campaigns to increase brand visibility, deepen community presence, and generate new memberships.

    Cultivate partnerships with local businesses, organizations, and community groups to drive referrals and loan opportunities.

    Consult with members to understand financial needs and guide them toward tailored Coastline FCU solutions.

  • Vice President, Marketing at Alive Credit Union

    May 2024 - March 2025

    Directed branding, marketing strategy, community engagement, and business development.

    Led marketing department of a $285M credit union with 20K+ members and led cross-functional teams.

    Collaborated with internal departments (e.g. lending, operations, accounting, etc.) to ensure alignment of marketing strategies with business priorities.

    Oversaw all communications, sponsorships, digital marketing, vendor and project management.

    Strengthened community engagement through financial education programs and strategic partnerships, positioning the credit union as a trusted resource.

  • Marketing & Business Development Manager at Alive Credit Union

    April 2016 - May 2024

    Led marketing, business development, and community engagement programs.

    Secured over $325,000 in federal grants to reach underserved communities.

    Developed an in-house financial education initiative and community engagement platform.

    Achieved “Juntos Avanzamos” designation by building programs and tools to serve the Hispanic market.

    Completed ServiStar Sales, Service, and Leadership Training, enhancing consultative sales strategies, member engagement, and team leadership.

  • Branch Manager at Alive Credit Union

    June 2012 - August 2016

    Recruited, trained, and coached a team of 30+ staff across multiple branches.

    Oversaw branch security, cash controls, and loss prevention initiatives, maintaining low risk exposure.

    Maintained 100% compliance by implementing robust internal controls and training staff on policy updates.

    Appointed Membership Officer, ensuring regulatory compliance and eligibility oversight.

    Built strong community relationships through local outreach, driving increased SEG participation and new account openings.

  • Member Services Specialist at Alive Credit Union

    June 2011 - June 2012

    Maintained strong member relationships by providing accurate, timely, and empathetic service.

    Ensured compliance with all account and documentation requirements, reducing processing errors.

    Assisted with onboarding and mentoring new team members to maintain service standards.

    Managed IRA and HSA account programs with a focus on education and service.

  • Marketing & Investment Services Coordinator at Navy Federal Credit Union

    October 2007 - October 2009

    Managed marketing initiatives to support Financial Advisors and insurance services.

    Organized financial seminars, created lead-generating campaigns, and trained branch staff.

    Strengthened investment service visibility through local event participation.

    Created lead-generation campaigns to drive member engagement with Navy Federal Financial Group.

    Served as communication bridge between branches and investment teams, improving coordination and member satisfaction.

  • Member Service Representative at Navy Federal Credit Union

    April 2005 - October 2007

    Supported daily operations at Washington Navy Yard branch.

    Handled account openings, loan applications, vault balancing, and staff onboarding.

    Balanced the branch vault and cash drawers daily, maintaining 100% accuracy rate and adherence to internal controls.

    Delivered exceptional service while educating members on product options and financial wellness tools.

Volunteer Experience

Board Member | The League of Credit Unions & Affiliates | 2024 - 2025

Led marketing initiatives for the Northeast Florida Chapter of The League, supporting community impact, professional development, and networking opportunities for credit unions and their business partners.

Cabinet Member | American Lung Association | 2018 - 2021

Led marketing, events, volunteer engagement, and fundraising initiatives to advance the mission of improving lung health and preventing lung disease through education, advocacy, and research.

Download Resume (PDF)

Why fit in when you were born to stand out?

- Dr. Seuss

Let’s connect

Whether it’s exploring marketing opportunities, collaborating on a project, or sharing insights, I’d love to hear from you.

Contact Me