My lens
Where leadership, community, and strategy come into focus.
Welcome to My Lens, a collection of insights shaped by two decades in credit union leadership, marketing, and community engagement. This is where I explore the ideas, strategies, and human moments that drive meaningful impact in business and in the communities we serve.
From brand building and business development to storytelling and people-first leadership, these posts reflect not just what I have learned but how I see the future of community-focused growth.
Whether you are a fellow leader, marketing thinker, or community advocate, I hope these perspectives leave you inspired, informed, and ready to build something that matters.
Leadership & Growth Lessons from a Decade in Credit Union Marketing and Community Engagement
Over 20 years in credit unions, including 10 in marketing and community engagement, I have learned that clarity, long-term thinking, relationships, and adaptability are key to success.
From Backstage to Center Stage: How to Grow and Guide the Leaders of Tomorrow
The stage is set, the curtain is down, and growth is waiting. Leadership happens when you take responsibility, learn, and prepare others to shine. My newest post explores how to mentor future leaders and what aspiring leaders can do to stand tall.
Building Something That’s Yours
Building something that is truly yours takes intention, patience, and reflection. In this post, I share my journey of creating a personal brand, cultivating growth, and making an impact beyond job titles.
When Leadership Changes Everything: Lessons in Respect, Career Clarity, and Growth
Leadership transitions can reshape organizations overnight. From shifting priorities to changing team dynamics, these moments can feel uncertain, but they also hold powerful lessons. In this post, I explore what matters most during times of change: respect, fairness, integrity, and knowing when to evolve. Because while leadership changes, strong values should not.
Rooted in Strategy: How My Love of Gardens Shapes My Approach to Marketing
Strategy grows best when it’s nurtured. Lessons from the garden, applied to marketing.
My Lens: Leadership, Community, and the Stories That Shape Us
A career shaped by leadership, community, and storytelling has given me a lens rooted in people-first strategy. This is a space for reflections, lessons, and ideas worth sharing.
Let’s connect
I’d love to hear from you. Whether it’s sharing ideas, collaborating, or connecting over credit union leadership and storytelling.